Adthena

Paid search competitive intelligence

Adthena is a search intelligence platform powered by patented AI, helping brands, marketers and agencies understand their competitive position in paid search. Its Whole Market View, Smart Monitor and Local View products give clients visibility into what competitors are bidding on and how the auction is shifting — information that is invisible from inside one's own account, where you see only what you paid. That clarity lets clients optimise spend and increase return. Trusted by global brands including Citibank, L'Oréal and Volvo, the company has been redefining search intelligence since 2012.