Aditude

Ad technology for publishers

Aditude builds advertising technology helping publishers monetise their inventory more effectively, with over 1,600 sites and apps using its tech, more than a trillion ads served to date and over a billion impressions daily. Publisher-side ad tech is a quietly consequential business — the yield a publisher extracts from the same audience varies enormously with the quality of the stack underneath. The company raised $15 million in Series A funding led by Volition Capital in 2023 and has since acquired Hashtag Labs. It looks for people obsessed with supporting publishers who default to action.