Addi

Buy now, pay later and banking in Colombia

Addi is Colombia's leading buy now, pay later provider and its fastest-growing marketplace, serving more than 2 million customers through partnerships with over 20,000 merchants. It has secured regulatory approval to operate as a bank, which extends it from a payment product into the wider financial relationship, and it reached profitability in the past year — an unusual position for a consumer lender at this stage. The company is working on how a generation in Colombia shops, pays and banks, in a market where much of that infrastructure is still being built.