Acorns

Micro-investing and financial wellness

Acorns is built around micro-investing, letting people begin building wealth with amounts small enough that starting does not require having money first. Its mission is looking after the financial interests of people early in their financial lives, which is the group conventional wealth management is structurally unable to serve, since the economics only work above a certain balance. The company has since expanded toward financial wellness for whole families, extending the same tools beyond the individual saver, and organises around values emphasising trust, bold decisions and continuous progress.